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UX/UI Design

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About

I joined the Care project as it was transitioning from an MVP to a fully realized product, leveraging insights from initial internal tests and user surveys to enhance the user experience. Early challenges included optimizing the onboarding process for mobile web users and expanding service offerings to meet user expectations.

Client

PIRELLI

Category

UX/UI Design

,

Team management

Year

2022

Through collaboration with business and development teams, we conducted benchmark analyses and established a design library to ensure consistency across all user touchpoints. Focusing on reducing steps, improving clarity, and enhancing cross-device consistency, we developed qualitative test protocols and prototypes for key use cases. These efforts resulted in a significant 30% decrease in the initial onboarding drop rate.

Through collaboration with business and development teams, we conducted benchmark analyses and established a design library to ensure consistency across all user touchpoints. Focusing on reducing steps, improving clarity, and enhancing cross-device consistency, we developed qualitative test protocols and prototypes for key use cases. These efforts resulted in a significant 30% decrease in the initial onboarding drop rate.

Through collaboration with business and development teams, we conducted benchmark analyses and established a design library to ensure consistency across all user touchpoints. Focusing on reducing steps, improving clarity, and enhancing cross-device consistency, we developed qualitative test protocols and prototypes for key use cases. These efforts resulted in a significant 30% decrease in the initial onboarding drop rate.

Following these improvements, we designed two new in-app features to further enrich the Care experience: a driving style tracker for data collection and a feature enabling electric vehicle users to locate and utilize EnelX chargers. To streamline understanding of the expanded functionalities, we created comprehensive user flows for both existing and future features. We also built Figma prototypes for several use cases and conducted rigorous internal testing at Pirelli and Sapient, ensuring a seamless and user-friendly experience for all Care users.

Following these improvements, we designed two new in-app features to further enrich the Care experience: a driving style tracker for data collection and a feature enabling electric vehicle users to locate and utilize EnelX chargers. To streamline understanding of the expanded functionalities, we created comprehensive user flows for both existing and future features. We also built Figma prototypes for several use cases and conducted rigorous internal testing at Pirelli and Sapient, ensuring a seamless and user-friendly experience for all Care users.

Following these improvements, we designed two new in-app features to further enrich the Care experience: a driving style tracker for data collection and a feature enabling electric vehicle users to locate and utilize EnelX chargers. To streamline understanding of the expanded functionalities, we created comprehensive user flows for both existing and future features. We also built Figma prototypes for several use cases and conducted rigorous internal testing at Pirelli and Sapient, ensuring a seamless and user-friendly experience for all Care users.

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