Design is the bridge that brings innovation to life,
and that's what fuels my passion.
More about me
Design is the
bridge that brings
innovation to life,
and that's what fuels
my passion.
More about me
Bio
Born and raised near Brescia, Italy, I earned my postgraduate degree and M.A. in Communication Design from Politecnico di Milano in 2017.
I launched my career as an Interaction Designer at Habits, a Milan-based boutique Industrial Design studio. During my tenure from 2016 to 2021, I leveraged my motion graphics and UI design expertise to propel the studio's growth in the realm of HMI innovation and digital product interfaces. I spearheaded the Experience Design for a groundbreaking two-year project with Schindler Group, leading the definition, prototyping, and testing of their new vision for Vertical Mobility Experience, slated for release in 2025.
In 2021, I transitioned into the digital domain, joining the design department at Spindox, an ICT consulting company. As part of a two-person team, I spent eight months developing a Design System for WindTre, which was successfully adopted by the company as a powerful tool to streamline design and development processes.
Since 2022, I've been a Senior Experience Designer at Publicis Sapient, contributing to successful CRO activities for Stellantis Group and the implementation of the Pirelli Care App. Currently, I'm deeply involved in a strategic project aimed at defining Publicis Group's vision for utilizing AI to enhance internal work processes.
Main clients
Conversion Rate Optimization activities, supporting the global Stellantis UX team to enhance brands’ website performance.
Conversion Rate Optimization activities, supporting the global Stellantis UX team to enhance brands’ website performance.
Created and evangelized WindTre's design language system (2021), driving successful adoption across development and design teams.
Created and evangelized WindTre's design language system (2021), driving successful adoption across development and design teams.
Designed and implemented user-centric UX/UI updates to the Pirelli Care app post-launch, improving usability and overall customer satisfaction.
Designed and implemented user-centric UX/UI updates to the Pirelli Care app post-launch, improving usability and overall customer satisfaction.
Collaborated with R&D teams to design and prototype innovative user interfaces for next-generation smart appliances (refrigerators, washing machines, and hoods), enhancing user experience and product functionality.
Collaborated with R&D teams to design and prototype innovative user interfaces for next-generation smart appliances (refrigerators, washing machines, and hoods), enhancing user experience and product functionality.
Collaborated with Panasonic Innovation teams to design intuitive and user-centric interactions for a connected ecosystem of IoT appliances (refrigerators, washing machines, air conditioners).
Collaborated with Panasonic Innovation teams to design intuitive and user-centric interactions for a connected ecosystem of IoT appliances (refrigerators, washing machines, air conditioners).
Led a two-year initiative to reimagine the user journey for vertical mobility, focusing on all touchpoints. Spearheaded a multidisciplinary interaction design team, leveraging ergonomic principles and interaction design best practices to envision and develop groundbreaking touchpoint solutions.
Led a two-year initiative to reimagine the user journey for vertical mobility, focusing on all touchpoints. Spearheaded a multidisciplinary interaction design team, leveraging ergonomic principles and interaction design best practices to envision and develop groundbreaking touchpoint solutions.
Led a transformative initiative to redefine Vodafone's offer convergence strategy. Facilitated a workshop with key stakeholders to co-create a new vision, culminating in the design and development of an innovative product.
Led a transformative initiative to redefine Vodafone's offer convergence strategy. Facilitated a workshop with key stakeholders to co-create a new vision, culminating in the design and development of an innovative product.
Designed and implemented user-centric UX/UI solutions for internal digital products, driving employee engagement and operational efficiency.
Designed and implemented user-centric UX/UI solutions for internal digital products, driving employee engagement and operational efficiency.
Redesigned the Carrefour B2C Italian app, in all of its sections.
Redesigned the Carrefour B2C Italian app, in all of its sections.
Experience design for the new HQ in Paris, through storyboards and animations.
Experience design for the new HQ in Paris, through storyboards and animations.
In 2024, I led the development of a confidential high-level HMI vision project.
In 2024, I led the development of a confidential high-level HMI vision project.
Medical Smartband UI Design on micro e-ink and LCD displays.
Medical Smartband UI Design on micro e-ink and LCD displays.
Collaborated with Panasonic Innovation teams to design intuitive and user-centric interactions for a connected ecosystem of IoT appliances (refrigerators, washing machines, air conditioners).
Collaborated with Panasonic Innovation teams to design intuitive and user-centric interactions for a connected ecosystem of IoT appliances (refrigerators, washing machines, air conditioners).
Led a two-year initiative to reimagine the user journey for vertical mobility, focusing on all touchpoints. Spearheaded a multidisciplinary interaction design team, leveraging ergonomic principles and interaction design best practices to envision and develop groundbreaking touchpoint solutions.
Led a two-year initiative to reimagine the user journey for vertical mobility, focusing on all touchpoints. Spearheaded a multidisciplinary interaction design team, leveraging ergonomic principles and interaction design best practices to envision and develop groundbreaking touchpoint solutions.
Led a transformative initiative to redefine Vodafone's offer convergence strategy. Facilitated a workshop with key stakeholders to co-create a new vision, culminating in the design and development of an innovative product.
Led a transformative initiative to redefine Vodafone's offer convergence strategy. Facilitated a workshop with key stakeholders to co-create a new vision, culminating in the design and development of an innovative product.
Designed and implemented user-centric UX/UI solutions for internal digital products, driving employee engagement and operational efficiency.
Designed and implemented user-centric UX/UI solutions for internal digital products, driving employee engagement and operational efficiency.
Conversion Rate Optimization activities, supporting the global Stellantis UX team to enhance brands’ website performance.
Conversion Rate Optimization activities, supporting the global Stellantis UX team to enhance brands’ website performance.
Created and evangelized WindTre's design language system (2021), driving successful adoption across development and design teams.
Created and evangelized WindTre's design language system (2021), driving successful adoption across development and design teams.
Designed and implemented user-centric UX/UI updates to the Pirelli Care app post-launch, improving usability and overall customer satisfaction.
Designed and implemented user-centric UX/UI updates to the Pirelli Care app post-launch, improving usability and overall customer satisfaction.
Collaborated with R&D teams to design and prototype innovative user interfaces for next-generation smart appliances (refrigerators, washing machines, and hoods), enhancing user experience and product functionality.
Collaborated with R&D teams to design and prototype innovative user interfaces for next-generation smart appliances (refrigerators, washing machines, and hoods), enhancing user experience and product functionality.
Redesigned the Carrefour B2C Italian app, in all of its sections.
Redesigned the Carrefour B2C Italian app, in all of its sections.
Main competencies
01
UX for/with AI
Experienced in designing and developing AI-driven products and services that enhance user experiences and optimize workflows. Proven ability to conceptualize, design, and implement innovative AI solutions for diverse industries.
02
Building bridges
Effective communication and relationship-building are integral to my design philosophy. I'm adept at forging meaningful connections with stakeholders across all levels of an organization, ensuring that design initiatives are aligned with broader business objectives. My ability to navigate complex stakeholder landscapes, facilitate open dialogue, and negotiate win-win solutions has been instrumental in achieving project success and driving lasting impact.
03
Holistic expertise
A comprehensive skillset that encompasses the entire product design spectrum. From conducting rigorous user research and analysis to crafting intuitive, visually compelling interfaces, I collaborate seamlessly with cross-functional teams to bring innovative concepts to market.
04
Rapid Prototyping
Proven ability to quickly translate concepts into functional prototypes, utilizing iterative testing and feedback loops to refine designs and ensure they meet user needs. Experienced in conducting user research and incorporating user insights into design decisions to create products that resonate with target audiences.
01
UX for/with AI
Experienced in designing and developing AI-driven products and services that enhance user experiences and optimize workflows. Proven ability to conceptualize, design, and implement innovative AI solutions for diverse industries.
02
Building bridges
Effective communication and relationship-building are integral to my design philosophy. I'm adept at forging meaningful connections with stakeholders across all levels of an organization, ensuring that design initiatives are aligned with broader business objectives. My ability to navigate complex stakeholder landscapes, facilitate open dialogue, and negotiate win-win solutions has been instrumental in achieving project success and driving lasting impact.
03
Holistic expertise
A comprehensive skillset that encompasses the entire product design spectrum. From conducting rigorous user research and analysis to crafting intuitive, visually compelling interfaces, I collaborate seamlessly with cross-functional teams to bring innovative concepts to market.
04
Rapid Prototyping
Proven ability to quickly translate concepts into functional prototypes, utilizing iterative testing and feedback loops to refine designs and ensure they meet user needs. Experienced in conducting user research and incorporating user insights into design decisions to create products that resonate with target audiences.
01
UX for/with AI
Experienced in designing and developing AI-driven products and services that enhance user experiences and optimize workflows. Proven ability to conceptualize, design, and implement innovative AI solutions for diverse industries.
02
Building bridges
Effective communication and relationship-building are integral to my design philosophy. I'm adept at forging meaningful connections with stakeholders across all levels of an organization, ensuring that design initiatives are aligned with broader business objectives. My ability to navigate complex stakeholder landscapes, facilitate open dialogue, and negotiate win-win solutions has been instrumental in achieving project success and driving lasting impact.
03
Holistic expertise
A comprehensive skillset that encompasses the entire product design spectrum. From conducting rigorous user research and analysis to crafting intuitive, visually compelling interfaces, I collaborate seamlessly with cross-functional teams to bring innovative concepts to market.
04
Rapid Prototyping
Proven ability to quickly translate concepts into functional prototypes, utilizing iterative testing and feedback loops to refine designs and ensure they meet user needs. Experienced in conducting user research and incorporating user insights into design decisions to create products that resonate with target audiences.
I'm all ears at
I'm all ears at
I'm all ears at