Future of vertical mobility

In 2018, I had the unique opportunity to work on a groundbreaking project with a leading global player in vertical mobility, shaping the future of this industry through a user-centered design approach. As the sole UX designer embedded in an industrial design studio, I collaborated with a multidisciplinary team of ID colleagues, electrical engineers, and modelers to envision and prototype physical elevator interfaces that would enhance the user experience a decade into the future.

Our team's approach was rooted in a deep understanding of users' needs and preferences. We conducted extensive trend research, analyzed user surveys, and facilitated workshops to identify key areas for improvement and innovation. These insights informed our design decisions as we explored speculative directions in collaboration with the client, focusing on creating interfaces that were intuitive, accessible, and aesthetically pleasing.